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Media Audience Research: A Guide for Professionals

Name: Media Audience Research: A Guide for Professionals
Price: 16.32 USD
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Book Synopsis: The only comprehensive training book on conducting research into all forms of media.—This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.

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Are you a media professional looking to elevate your research skills to the next level? Look no further than our Media Audience Research: A Guide for Professionals Book! This comprehensive training book covers all forms of media research, including quantitative and qualitative methods for new media platforms like the Internet and social media. Gain a competitive edge by understanding how media audiences are measured and utilized in media planning and advertising sales.

Unlock the power of data analysis with this must-have resource for media research scholars and practitioners. Learn how to conduct effective research campaigns, extract valuable insights from datasets, and make informed decisions that drive success in today's digital landscape. Whether you're a seasoned pro or new to the field, this book will provide you with the tools and knowledge you need to excel in media audience research.

Stay ahead of the curve in the ever-evolving world of media with Media Audience Research: A Guide for Professionals Book. Discover the statistical theories behind quantitative research explained in clear and accessible language, making complex concepts easy to grasp. Take your research skills to new heights and propel your career to new heights with this invaluable resource.

Ready to take your media research game to the next level? Don't miss out on this essential guide! Order your copy of Media Audience Research: A Guide for Professionals Book today and revolutionize the way you approach research in all forms of media.

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