Predictably Irrational: The Hidden Forces That Shape Our Decisions

Discover the secrets behind human behavior with Predictably Irrational: The Hidden Forces That Shape Our Decisions. This groundbreaking book will unlock the mysteries of why we make the choices we do, helping you to understand your own decision-making process and gain valuable insights into consumer behavior. Written by renowned behavioral economist Dan Ariely, this must-read explores the irrationality that drives our everyday actions and provides practical strategies for harnessing these forces to your advantage.

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