Description
How much is enough in your sample? What is the difference between a research question and a survey question? By exploring the answers to these questions, this book shows readers how to specify inclusion and exclusion criteria in a sample, select the appropriate probability and non-probability sampling methods, understand the sources of error in sampling, and calculate the response rate. New to this edition is coverage of sample size and power so that the reader can better understand the logic in determining the sample size to detect a difference if one exists. Filled with checklists and guidelines, this book will enable readers to select and use the most appropriate sampling methods for their survey."Fink provides detailed descriptions of inclusion/exclusion criteria, the logic in estimating standard errors and sample size determination, and the sources of sampling errors."--Gerald Albaum, book review in Journal of Marketing Research Read more
Details
Looking to enhance the accuracy and reliability of your survey results? Dive into the world of sampling with the Second Edition of the Survey Kit book. With expert guidance from renowned professionals and comprehensive coverage of target populations and statistics of sampling, this book is a must-have for anyone conducting surveys.
Are you struggling to determine the ideal sample size for your research project? Uncertain about the differences between research questions and survey questions? Let the Survey Kit book be your ultimate companion in understanding these crucial aspects. With practical examples and clear explanations, you'll gain valuable insights into specifying inclusion/exclusion criteria and selecting the right sampling methods.
Don't let sampling errors undermine the validity of your survey findings. Equip yourself with the knowledge to identify and minimize sources of error while calculating response rates effectively. The Survey Kit book offers a wealth of resources, including checklists and guidelines, to help you navigate the complexities of sampling and choose the most suitable methods for your surveys.
Ready to elevate your survey research skills and make informed decisions about sample size and power? Take your survey projects to the next level with the Second Edition of the Survey Kit book. Empower yourself with the tools and knowledge necessary to conduct successful surveys and generate reliable data for your research endeavors.
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