Description
Book Synopsis: Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings. Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from white to yellow The development of the Marlboro Man and Marlboro packaging from what was previously considered a "women's" cigarette Uncovering the preference of American consumers for circles over triangles on packaging Predicting the flop of the Edsel automobile The market research underlying the introduction of the Ford Mustang and the Lincoln Continental Read more
Details
Unlock the secrets of successful design with Color For Profit (Rebel Reads Book 4). This timeless masterpiece by Louis Cheskin, published in 1951, revolutionized the way we perceive color and its impact on consumer behavior. Dive into Cheskin's scientific approach and discover how colors can elevate your brand's appeal and drive sales. Don't miss out on this essential read for every business looking to stand out in a crowded market!
Experience the power of strategic color choices with Color For Profit (Rebel Reads Book 4). Cheskin's innovative philosophy challenges conventional wisdom, proving that good taste alone is not enough to drive sales. Learn why asking customers for feedback on package design may not be as effective as you think, and uncover the hidden meanings behind different colors. Transform your brand with the insights from Cheskin's groundbreaking research and take your business to new heights!
Take your branding to the next level with Color For Profit (Rebel Reads Book 4). Explore Cheskin's extraordinary achievements, from creating iconic brand identities like the Gerber Baby to changing the color of margarine to enhance consumer appeal. Delve into the psychology of color and discover how subtle changes can make a significant impact on your product's success. Embrace Cheskin's wisdom and revolutionize your approach to design and marketing today!
Ready to revolutionize your brand's visual identity and drive profits like never before? Don't miss out on Color For Profit (Rebel Reads Book 4) by Louis Cheskin. Elevate your understanding of color psychology and design principles to transform your business into a market powerhouse. Take the first step towards success - order your copy now!
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