Finance - The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry

The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry

Name: The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry
Price: 6.99 USD
Availability: InStock
Rating: 4.3 (289 reviews)

4.30 of 5 Stars: Finance - The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry

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Book Synopsis: The follies of finance have threatened the stability of the global economy, and the world of finance has become increasingly complex and sophisticated, but also greedy, cynical and self-interested. The Long and the Short of It provides a guide to the complexities of modern finance and explains how to put your finances in the only hands you can confidently trust - your own. In this new, wholly updated edition of The Long and the Short of It, you will learn everything you need to be your own investment manager. You will recognise your investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. You will discover the principles of sound investment and the research that supports these principles. Crucially, you will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

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Unlock the mysteries of finance and investment with The Long and the Short of It (International edition). In a world where financial jargon and complexities abound, this guide is a beacon of clarity for individuals who aren't industry insiders. With insight and wit, John Kay demystifies the world of finance and empowers you to take control of your own financial future. Don't let the complexities of modern finance intimidate you - equip yourself with the knowledge and confidence to navigate the investment landscape.

Learn to distinguish between sound investment principles and misleading advice. The Long and the Short of It arms you with the tools to recognize your investment options, evaluate financial institutions, and make informed decisions about your money. With updated content and practical strategies, this book is a must-have resource for anyone seeking to become their own investment manager.

John Kay, a renowned economist and investor, combines academic expertise with real-world experience to deliver a comprehensive guide to investment success. From understanding market trends to implementing a winning investment strategy, this book covers it all. Whether you're a beginner or a seasoned investor, The Long and the Short of It offers invaluable insights that can help you build a solid financial foundation.

Ready to take charge of your financial future? Dive into The Long and the Short of It today and embark on a journey towards financial independence and success.

Get your copy now and start mastering the art of investment!

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