Description
Book Synopsis: Cultural Evolution argues that people's values and behavior are shaped by the degree to which survival is secure; it was precarious for most of history, which encouraged heavy emphasis on group solidarity, rejection of outsiders, and obedience to strong leaders. For under extreme scarcity, xenophobia is realistic: if there is just enough land to support one tribe and another tribe tries to claim it, survival may literally be a choice between Us and Them. Conversely, high levels of existential security encourage openness to change, diversity, and new ideas. The unprecedented prosperity and security of the postwar era brought cultural change, the environmentalist movement, and the spread of democracy. But in recent decades, diminishing job security and rising inequality have led to an authoritarian reaction. Evidence from more than 100 countries demonstrates that people's motivations and behavior reflect the extent to which they take survival for granted - and that modernization changes them in roughly predictable ways. This book explains the rise of environmentalist parties, gender equality, and same-sex marriage through a new, empirically-tested version of modernization theory.
Details
Unlock the secrets of cultural evolution with our fascinating book, reshaping the world as we know it. Cultural Evolution delves into how people's values and behaviors are influenced by their sense of security and survival. Discover how modernization has shifted societal norms and attitudes, leading to movements such as environmental activism and the fight for equality. Dive into over 100 countries' data to uncover the patterns of human motivation and behavior. Embrace change and enhance your understanding of the evolving world around you.
Explore the impact of survival instincts on human culture with Cultural Evolution. Learn how historical scarcity has shaped perspectives on group solidarity, leadership, and acceptance of others. Witness the transformation brought about by postwar prosperity and security, as well as the recent challenges posed by economic disparity. Gain insights into the rise of environmental awareness, gender equality, and progressive social movements through a fresh, empirically-supported perspective on modernization theory.
Don't miss out on the opportunity to expand your knowledge and perspective with Cultural Evolution. Uncover the connections between security, survival, and societal evolution through this thought-provoking journey. Find out how existential security influences our behaviors, motivations, and reactions to change. Stay informed about the ongoing shifts in cultural dynamics and be part of the conversation on shaping a more inclusive and sustainable future.
Get your copy of Cultural Evolution today and embark on a transformative exploration of human culture and societal change.
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