Description
Book Synopsis: Lawyers have always known that “story” is at the heart of persuasive advocacy & this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, THEREFORE it’s time for us to open your mind with this new and powerful technique.
The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it's time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.
Details
Are you ready to revolutionize your approach to persuasive advocacy? Introducing the ABT Framework for Law, a game-changing methodology that simplifies the complex art of storytelling in the legal realm. Say goodbye to information overload and hello to the power of simplicity with the And, But, Therefore structure. It's time to unleash the full potential of your advocacy skills with this innovative tool.
The ABT Framework is not just a tool; it's a revelation that will transform the way you approach narrative in your legal practice. In a world inundated with information, the power of storytelling lies in its ability to capture attention and sway opinions. Embrace the three fundamental forces of narrative - Agreement, Contradiction, Consequence - and watch as your advocacy becomes more compelling and persuasive than ever before.
Join the ranks of the business community that has already harnessed the power of the ABT Framework in areas such as sales, marketing, and branding. Now it's the legal profession's turn to tap into this game-changing technique and elevate the way you communicate your arguments. Are you ready to take your advocacy skills to the next level? Embrace the ABT Framework and unlock the key to truly persuasive storytelling.
Get your copy now and start transforming your advocacy today!
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