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Other Team Sports - Black Gold: The story of how the All Blacks became rugby's most valuable asset

Description

Book Synopsis: Power, Money and the Team that Reshaped Rugby. How did one of the smallest nations in the world produce the jewel in world rugby's crown? In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified. From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked? Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.

Details

Unlock the captivating story of the All Blacks with "Black Gold: The story of how the All Blacks became rugby's most valuable asset." Dive deep into the power, money, and the team that reshaped rugby. Discover the secrets behind how one of the world's smallest nations produced the powerhouse of world rugby. Find out how the All Blacks have transformed into rugby's most marketable asset, setting the standard for high-performing teams worldwide.

Experience the intense battle between performance and profits as the All Blacks navigate the commercial landscape. From fierce competitions between Nike and Adidas for the iconic black jersey to groundbreaking deals with Silicon Valley's elite Silver Lake, "Black Gold" reveals the impact of commercialization on the players and coaches. Delve into the sacrifices made to drive profitability and whether the pursuit of wealth jeopardizes the team's legacy.

Immerse yourself in the gripping narrative of "Black Gold," exploring the intricate dynamics within the All Blacks organization. Gain insights into the delicate balance of power, the challenges faced, and the future prospects for the world's most renowned rugby team. Prepare to be enthralled by the behind-the-scenes revelations that shed light on the inner workings of the legendary All Blacks.

Don't miss out on the chance to unravel the mysteries behind the All Blacks' success and the risks they face in the pursuit of greatness. Order your copy of "Black Gold" today and embark on a journey through the heart of rugby's most iconic team!

Order "Black Gold" now for a riveting look into the All Blacks' legacy!

Disclosure: I get commissions for purchases made through links in this website