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Marketing & Sales - Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Marketing & Sales - Yes!: 50 Scientifically Proven Ways to Be Persuasive
Obsessed: Building a Brand People Love from Day One
Marketing & Sales - Obsessed: Building a Brand People Love from Day One
Flip the Script: Getting People to Think Your Idea Is Their Idea
Marketing & Sales - Flip the Script: Getting People to Think Your Idea Is Their Idea
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Marketing & Sales - Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Marketing & Sales - Winning on Purpose: The Unbeatable Strategy of Loving Customers
Go for No! Yes is the Destination, No is How You Get There
Marketing & Sales - Go for No! Yes is the Destination, No is How You Get There
