Specworld

Are you fascinated by the inner workings of the media industry? Do you want to understand how creative labor is monetized and industrialized in the twenty-first century? Look no further than John Thornton Caldwell's groundbreaking book, Specworld. Through captivating case studies and immersive ethnography, Caldwell reveals a complex web of social media and filmmaking practices that shape the production landscape.

Unlike other books on the subject, Specworld unveils the messy reality of media production. It showcases the interconnectedness of legacy production companies, marketers, influencers, online producers, data miners, financiers, talent agencies, and more. Caldwell's extensive research uncovers the folds, fault lines, and fractures that lie beneath the surface of this industry.

By delving into the ethical and human predicament faced by industry hopefuls and crossover creators, Caldwell exposes the often exploitative nature of media production. Through his fresh interpretive frames and innovative research methods, readers gain unparalleled insights into the hidden financial logics and forms of labor in contemporary media production industries.

If you aspire to a professional career in the media industry or simply want to understand how it operates, Specworld is an essential read. Take the first step towards unlocking the secrets of media production by ordering your copy today.

Order your copy of Specworld and embark on a journey that will transform your understanding of the media industry.