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Education & Reference - The Art of F&I: Conversations from the box

Description

Book Synopsis: There are many books on how to succeed in F&I. Experts are everywhere trying to give you advice on how to be successful. You see magazines, blogs, podcasts, and even TV shows, telling you how to “maximize your profits” and “overcome any objection”. Yet, something is still missing...Customer satisfaction is incredibly low. People dislike the buying process. Nearly 6 out of every 10 customers skip buying a vehicle service contract from their selling dealer, while third party competition is thriving on selling to those same customers. With the advent of DealerTrack and RouteOne, coupled with the evolution of the desk submitting deals before F&I involvement even begins, people should be delighted with the overall transaction times, but they’re not. Another problem we face is that most F&I training offered today follows an old model of trying to simply overcome objections. The focus on objections made F&I development companies a solution for dealers wanting to create their own F&I departments in the 1970’s. And it worked. They created an industry. But the world keeps moving.Today endlessly debating with customers by overcoming every objection is a problem. We must be as Bruce Lee said, “Like water”, and adapt to each customer individually. For instance, today a menu presentation with every product bundled into the “Complete” or “Platinum” column may be the best way to present your payments… or it may not be. Do you know what sales process is most effective in YOUR store? Or…are you just doing what the trainer tells you works best? More importantly, can they bring data? Can they demonstrate effective results in YOUR store? If not, why are they giving you advice? Read more

Details

Are you tired of the same old F&I training that only focuses on overcoming objections? Introducing "The Art of F&I: Conversations from the box" - a groundbreaking book that will revolutionize the way you approach F&I sales. Unlike other books and training programs, this book understands that the key to success lies in customer satisfaction. It's not enough to maximize your profits; you need to create an exceptional buying experience that leaves customers delighted with the overall transaction.

With "The Art of F&I", you'll learn modern techniques that go beyond the traditional objection-handling methods. We believe in adapting to each customer individually, just like Bruce Lee said, "Be like water". Whether it's presenting a menu with tailored product options or adopting a different sales process, this book will give you the tools to find what works best for YOUR store. Don't settle for generic advice from trainers who can't back it up with data.

What sets "The Art of F&I" apart is its real-world application. This book is not just theory; it's a practical guide based on proven results. We understand that every dealership is unique, and what works in one store may not work in another. That's why our techniques are backed by data and effective results from various stores. We don't believe in one-size-fits-all solutions; instead, we offer customized strategies tailored to your specific needs.

Don't miss out on the opportunity to transform your F&I department and boost customer satisfaction. Take the first step towards success by reading "The Art of F&I: Conversations from the box". It's time to leave behind the old model of objection-handling and embrace a new approach that puts customer satisfaction first. Visit our website today to learn more.Click here to get your copy now!

Disclosure: I get commissions for purchases made through links in this website