Description
Book Synopsis: “Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.”—SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
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Are you struggling to make your ideas resonate with your customers? Look no further! Introducing "Marketing: A Love Story: How to Matter to Your Customers", the ultimate guide that will transform your marketing strategies. This book, acclaimed by Seth Godin himself, is a must-read for entrepreneurs and innovators like you. Discover the secrets to communicating the value of your ideas and why they matter in the marketplace.
Gone are the days of traditional marketing tactics that feel like a necessary evil. It's time to embrace a new perspective. Imagine if marketing could be about more than just promotion and coercion. Imagine if it could be about genuinely reaching out to people and helping them solve their problems. With this book, you'll learn how to shift your mindset and transform your approach to marketing.
Marketing is not just a means to an end; it's a journey. By immersing yourself in the world of your customers, you'll uncover their needs and desires, enabling you to create better work and truly matter to them. Gain a fresh vantage point and view the world through the eyes of your customers. Imagine the possibilities that await when you understand their perspective.
So, are you ready to revolutionize your marketing strategies? Don't miss out on this golden opportunity! Grab a copy of "Marketing: A Love Story: How to Matter to Your Customers" and watch your business soar to new heights. Start your journey towards meaningful and impactful marketing today!
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